Red Nation Celebration was founded during Indian Market 16 years ago in 1995, which created the music movement during Indian Market. Up until that time there wasn’t any Contemporary or Traditional Music being performed annually. In 2005 Red Nation founded the music scene on the Plaza during Indian Market week-end. In 2009 Red Nation Film Festival “On the Road” was brought to Indian Market bringing the “best of fest” of Award winning films from the oldest & most prestigious American Indian Film Festival in Los Angeles -  Annual Red Nation Film Festival – The Authentic Voice of American Indian & Indigenous Cinema (held in November/www.rednationfilmfestival.com).

Over 100,000 tourists come in to the city of Santa Fe to experience Indian Market now in its 90th year – the largest gathering of Indian artists.